How to Secure an Instagram Brand Partnership in Six Steps | Pouted.com

If y'all are only getting started on your journey to Instagram influencer status, yous know the terminate goal is to secure make partnerships, merely you may not necessarily know how to go there. While some influencers want to buy Instagram likes cheap, at that place are more than legitimate ways to secure a brand partnership. We have a basic six-step guide for you to follow .

1Build Your Following

Without followers, your Instagram won't be appealing to brands. Y'all don't take to go a megastar to attract their attending, though. Nano-influencers often take equally few as 1,000 followers and take been able to secure partnerships. Micro-influencers are those with fewer than 100,000 followers. It volition take time to build the right kind of post-obit, but you can do it. Focus on quality content that your audience wants. To brand certain you're doing that, create and make your Instagram in such a way that information technology attracts the attention of the people you want to follow you. That means if you desire to break into health and fitness, you'll need to see what others in the space are doing and look for ways you can exist different and better. Apply all the tools at your disposal to help grow your following – from automation, hashtags, contests, to using other social media channels, to offline methods. Keep producing quality content consistently, and it will grow naturally.

2Create Your Media Kit

A media or press kit gives brands a quick way to see your stats to decide if they would consider a partnership with you. Information technology should include:

  • All your social media stats, non only Instagram: Number of followers, engagement rate.
  • Audience demographics: Age group, gender, niche interests, land, etc.
  • Website statistics: Include this if you have a weblog or website yous promote on social media.
  • Testimonials from previous brands you've worked with if you accept them.
  • Short introduction about who you are
  • Contact details
  • Collaboration options
  • Pricing

Design it well. If yous're non experienced, consider paying someone to do it for you. You can detect several templates available online to aid you get started. And you can use free graphics tools similar Canva to create a professional expect. Keep your media kit upwardly to date, updating information technology quarterly, or whatever fourth dimension there is a major change in your stats.

3Pitch Brands for Partnerships

According to ViralRace, create a list of brands you lot want to piece of work with, or brands that brand sense for your audition. Find their contact information. Craft a personalized pitch for each of them and include your media kit with the pitch. If you use a generalized template, it makes your message look spammy and won't increase your chances of getting a response. To keep yourself organized, create a spreadsheet that lists all the brands you want to piece of work with, and the condition of whatever pitches you've sent. This way, you'll exist meliorate equipped to follow up should you not receive a timely response.

4Join Influencer Marketing Platforms

Instead of constantly pitching brands you lot may want to work with, you can join various influencer platforms to let brands know you're interested. Brands utilise these to find influencers to piece of work with ofttimes, so this is a practiced way to allow the partnerships come up to you lot.

Options include:

  • Neoreach
  • AspireIQ
  • Intellifluence
  • Reachbird

As you sign upwardly for these platforms, pay attention to any specific rules you lot must follow. Many of them work with influencers beyond all social channels, so if you accept a following exterior of Instagram, you lot may be able to open yourself up to other campaigns. E'er have the fourth dimension to completely and thoroughly complete your profile. The more than information you provide there, the easier it will be to match yous with campaigns that could be a proficient fit for you lot and your audience. Remember, brands only want to piece of work with influencers who have audiences that make sense for their brand.

5Continue Engaging Your Audition

While you lot are looking for brand partnerships to share with your audition, the of import thing to do is to continue producing what they want. If you get so busy trying to observe sponsorships to earn some money from your efforts and let your Instagram activity slip; as a upshot, it could harm your chances of securing a partnership. It will disrupt your following and engagement, too. No matter what you lot're doing in terms of sponsors and partnerships, your audience must remain front and center. If you lose sight of that, y'all'll struggle to regain the ground y'all lose.

6Sign a Contract

When you've found a brand that wants to work with you, brand sure all your duties and responsibilities, along with deliverables, timelines, and payment details are outlined in a contract. When y'all're okay with those details, sign the contract to protect yourself and the make. Follow the rules of the contract and do well on the campaign to keep the brand happy and increment the chance that they will work with you again in the future.

Brand partnerships won't happen overnight, and many of them won't make you lot rich. Information technology'southward essential to strike a balance between partnerships to keep your audition happy. If all you e'er post is sponsored content, people will start to become annoyed with you. Exist selective about the brands you piece of work with considering if your followers aren't happy, the entire business model flops, and y'all won't be able to leverage your influencer condition to earn an income.

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